Lead Magnet vs. Content Upgrade (and how to create yours)

Opt-ins, lead magnets, content upgrades, freebies…

You may be asking yourself “what are these terms and how can they help me grow my business?”

Opt-ins, lead magnets, content upgrades, and freebies are all an incentive for people to exchange their email address for bonus material. Growing your email list is important – you own these subscribers and can develop an intimate relationship with them, positioning yourself as an expert.

Still confused about how these terms can help your business grow?

Let’s break it down

Content Upgrades

When it comes to growing your mail list, content upgrades are a great incentive for audiences to sign up!

Content upgrades provide your audience with a free bonus download that is directly related to the blog post they are reading. It’s an “upgrade” because it is adding value to the content they have just read.

Content upgrades can be simple and could look like:

  • Roadmaps
  • Checklists
  • Printables
  • Cheatsheets

Lead Magnets

A lead magnet, whilst similar to a content upgrade, is not directly related with a blog post. It can be a resource with its own separate landing page.

Generally speaking, a lead magnet is usually a freebie or offer that appeals to just about any visitor that visits your website.

Lead magnets are usually bigger value items offered as a free piece of digital, downloadable content, such that few would want to decline. In a nutshell, they are a powerful tool for hooking first-time visitors to your site and turning into a subscriber or lead.

Examples of lead magnets include:

  • Webinars
  • Checklists
  • Resource library
  • Templates
  • e-Books
  • or even access to the first module of your online course

A lead magnet encourages your audience to take that next step in forming a relationship with your business.

How to create yours

To allow your business to grow, you want to create opt-ins that are valuable to your dream customers AND your business.

The content should help your target audience achieve a goal or solve a problem within their business or life. It should also value your business; directly tie the content into a paid offer that you are offering (or planning to offer in the future) such as a paid course or membership. Providing your audience with a freebie “warms up” your target audience and helps position you as the expert.

__________

Note: This post may contain affiliate links, meaning that if you make a purchase after clicking on my link I may make a small commission at absolutely no cost to you.

__________

Tools I use to create opt-ins that convert

Leadpages for landing pages

Leadpages is an online tool that helps you collect email subscribers. They provide heaps of templates that you can use for creating your lead magnets and landing pages. It also has templates for webinars and sales pages! Leadpages is not the same thing as Mailchimp or Convertkit. It does not allow you to send regular emails to your list. I use LeadPages to grow my email list, and Convertkit to communicate with them.

Convertkit for email marketing

Convertkit the email marketing program I use, and one I recommend for all business owners and creative entrepreneurs looking to increase conversions and optimise their sales funnel.

Convertkit has tons of handy features to help you market to your list, and it allows you to effectively and professionally communicate with the audience (plus it connects seamlessly with LeadPages).

 

Creative Market for templates

If you’re a busy a.f. business owner or entrepreneur who doesn’t have the time to design your own opt-ins (or can justify the expense of hiring a designer) I highly recommend heading over to Creative Market and purchasing an inexpensive, easy-to-customize template for your next opt-in.

Here are 3 of my absolute favourites:

 

Canva for design

Canva is an excellent (and free!) online design tool, with thousands of customizable templates to help you design content for your brand. I love using this tool for designing opt-ins such as templates, checklists and roadmaps that my subscribers love.

Let me know: what is something that you can offer your audience as a lead magnet?

 

How to Raise Your Prices (without losing clients)

Discussing rate rises with your clients can feel like an icky subject, and one that I tried my darn hardest to avoid for as long as possible.

But here’s the thing – you didn’t quit your 9-to-5 and start your own business, only to work harder, earn less, and feel overwhelmed a.f. all the time.

The 4 secrets to communicating your rate rise

The 4 essential element for raising your prices are:

  1. Be very clear about your new rate (including updating your pricing on your website).
  2. Communicate your value and credibility, using stats wherever possible (for example, “over the past 6 months it’s been wonderful watching your business grow thanks to [insert your service]”).
  3. Communicate the “why” behind your rate increase (for example, “the new fees will help me to get them more inline with average market rates”).
  4. Give your clients plenty of notice


Tip:
ensure your contracts include a line about potential price increases.

Here are my scripts for raising your prices in a way that’ll make your clients want to stick around.

Your email scripts

Package your services in a new, client-centric way:

“I wanted to let you know about some exciting updates I’m making to my services. I’ve created these so I can further help my clients achieve XYZ.” 

Lock them into another retainer or package:

“Every year I reassess my offerings, and in the new year I’ll be raising my fees. If you’d like to lock in your current rate for another X months, please let me know and I’ll book you in for another pack.”

Create a VIP experience

“In X months I will be increasing my package prices, however I currently still have X number of spots still available at the current rate. I’ll be opening up these spots to my database at the end of this month, however I wanted to give you the opportunity to jump in first.”

 

Lastly, give your clients an opportunity to discuss this further with you over the phone.

And now you’re ready!

Let me know: are you feeling more confident about emailing your clients?

 

Five Big Lessons from Working & Travelling The World

This post may contain affiliate links, meaning that if you make a purchase after clicking on my link I may make a small commission at no cost to you.

__________

One of the undeniable perks of being a solopreneur is the freedom to work from anywhere in the world. These days, all of my work in done online, from my laptop, and I have very little one-on-one time with my clients.

So when I finally stepped away from my corporate 9-to-5 job, one of the first things I did was book a flight to Thailand. And whilst siting on a boat and writing emails in my bikini had me feeling so freakin’ #blessed, there were some frustrating circumstances that took away from what would’ve otherwise been perfect, truly magical days.

Fast forward to a few months later, I travelled to Bali, the U.S.A, Turkey, Georgia (the country) and Greece with my laptop in-tow, and continued to earn money in my business from all corners of the globe.

So fellow entrepreneur, if you’re dreaming of the #digitalnomad life, here’s the juicy lessons I learnt from working + travelling overseas, and how you can have a seamless experience:

BYO Internet Connection

There’s very little that I need in order to work, however a strong internet connection is at the very top of my list. Unfortunately, a strong and safe connection is often hard to find when travelling.

Hotel wifi is always slow and often times-out, I don’t love working from noisy cafés and I’m forever dubious of free public wifi.

My solution? I have an old iPhone that I always take travelling. As soon as I get off the plane I purchase a cheap sim card from a kiosk at the airport, and load it up with tonnes of data. A local data-only sim card is generally inexpensive, and saves me hours of frustration and stress whilst I’m on the road.

Now whenever I need connection, I simply hotspot off my phone and I’m instantly connected to my work.

Timezones Can Be Tough

When in California earlier this year, I had a handful of Pinterest Management calls booked with future clients. Only problem was, there’s a big, fat 16 hour time difference between Perth > L.A. Not wanting to make my prospective client get up at 2am to chat with me, I was up very late into the night so we could chat all things Pinterest marketing.

Be Prepared to Miss Out on the Fun

A working vacation is exactly that, and in exchange for the privilege of travel, there’s also work to be done. Consequently, this can mean that whilst your friends are heading off on an adventure, you’ve got to stay behind at the hotel and get sh*t done.

TIP: Automating systems within your business like scheduling your social media posts (I love Later), bulk uploading pins for Pinterest (Tailwind is your new bff) and client project workflows (Dubsato changed my life) will mean there’s more time for hiking/massages/margaritas in your day.

Invest in Smart Tech Pieces

A lightweight laptop bag, a set of compact earphones and an international power adaptor (bonus points for one that can charge multiple devices at once) are just a handful of smart tech accessories frequent travellers should consider investing in.

TIP: If you ever forget to pack a power adaptor, ask for one at your hotel’s reception. Forgetful travellers (such as myself 🙋🏻) often plug them into the wall sockets and leave them behind.

Be prepared for stuff to go wrong

Bummer alert: Sometimes when travelling, things can go wrong. Luggage can get lost, and items can get damaged or even be stolen. Though most travellers will enjoy an incident-free vacation, it always pays to be prepared for the worse:

  • Backup your work to a hard drive or cloud software before you leave
  • Have a copies of all your essential documents in Dropbox or Google Drive
  • Make sure you have the right insurance.
  • Use cloud software all your passwords (I highly recommend LastPass) so you can still log into emails and other essential programs in the absence of your laptop.

Knowing that you can still service your clients and make money – even if things go wrong – will turn a disaster into a slight inconvenience.

Are you a digital nomad or a frequent business traveller? Jump into the comments below and let me know what makes your life easier when on the road!

With love,

_______________________________________

MORE OPTIONS TO PIN:

Lessons From Working & Travelling the World | One of the undeniable perks of being a solopreneur is the freedom to work from anywhere in the world. Here's how to make the process as smooth and stress-free as possible.

How to Stay Productive When Working from Home

For just over 5 months now, I’ve worked from home full-time. And this is the dream, right? To be your own boss, managing your own time and schedule, and to no longer have to sit in traffic on your daily commute.

But with the freedom of a flexible schedule, so comes the challenge of staying productive and focussed without rigid structure, or a boss or team member to be accountable to. That’s right, it’s all up to you now, baby.

So here’s my guide to keeping the productivity levels high when you’re working from home.

Be Prepared for the change

Prior to leaving my previous job, I had fantasised about what working from home would look like – sitting in our front sunroom, looking out to the ocean whilst tapping on my keyboard. Though all of this is now a reality, I hadn’t quite prepared for how different things would be when working alone. All. Day. Long.

Though I’ve now learnt to love my quiet, solo days, it was initially a huge transition from working in an agency with over 20 coworkers – having others to bounce ideas off and office buddies to chat with whilst making a cuppa in the kitchen.

Now, if I ever feel like I’m suffering from cabin fever, I will:

  • go work from a cafe
  • call a friend and go for a walk
  • schedule a co-working day with a buddy who also works from home
  • attend a professional networking event or workshop to connect with fellow creatives
  • organise regular catchups with my inspiring network of female creatives (with rosé).

It’s these little things that help to ward off the cray. Trust me.

Planning Your Week

Some girlfriends in my community (like rockstar life coach, Ellie Swift) love their colour-coded digital calendars. I however love pencil + paper, and swear by my weekly planner pad from Kiki K (you can grab yours here). On Monday mornings I scribble out my week, breaking each day into:

  • must-do’s: client work, deadlines, admin, invoicing, phone calls and meetings.
  • #selfcare essentials: exercise, yoga, coffee dates and any other activities that keep me feeling balanced
  • The “big picture” stuff: I’ve set a handful of large goals to achieve over the year, and have broken each into small, achievable steps. I always set time in my schedule to work on these, to keep me on track and heading in the right direction.

Though schedules do change, it’s important to approach each week with direction and intention for a happier, balanced, goal-kicking outcome.

Create your perfect routine (and stick to it)

One of the great things about working from home is having the flexibility and freedom to manage your own schedule, working the hours that suit you and your lifestyle.

I’m an early bird by nature, and prefer to kickstart my day before sunrise. A typical day for me looks something like this:

5:15AM: I roll out of bed dreary-eyed (wondering why I do this to myself), pull on my yoga pants in the darkness and head to a pilates/yoga/cycle class.

7AM: High on post-exercise smugness and endorphins and ready to take on the world, I head home to make my husband and I smoothies for breakfast and to shower. It’s worth nothing here that I usually ‘dress for work’. By no means am I pulling on a pencil skirt and a blouse, however I avoid wearing sweats or PJs as I find these make me feel sluggish and lazy.

8AM: After the man has walked out the door I put on some slow music (I love this Spotify playlist called Good Morning Focus), make a pot of coffee and light some incense and candles at my desk.

8:30AM: After a quick review of my weekly planner, I turn on my computer, open my inbox and look for anything important that needs to be dealt with or responded to immediately. If the day is looking clear, I close my inbox (no more nasty distractions) and start working through the day’s list. As a priority, I work on any creative projects or my “big picture” tasks first whilst I’m feeling fresh.

11:00AM: Before I break for lunch, I re-open my inbox, responding to anything urgent and flagging emails that need to be replied to by the end of the day.

12PM and beyond: after lunch my day continues in a similar fashion, continuing with any creative work if my brain lets me, or shifting to admin work if not.

Before closing my laptop for the day, I reply to my the emails I flagged earlier and make any adjustments to my calendar for the remainder of the week.

By no means do I stick to this schedule with military precision, but it gives you an idea of how my day typically flows. And because working from home can bring so much joy, I embrace the freedom it gives, meaning:

  • if it’s a hot day, I’ll often have a quick dive into the ocean at lunchtime
  • if I’m feeling frustrated, distracted or uninspired I’ll go for a walk, grab a coffee and clear my head
  • if I’m in a funk, I’ve got PMS or things aren’t working out for me, I give myself permission to take a morning/afternoon/whole day off, and will reset the next day.

Learn to fight the distractions

Distractions, distractions. Yes, they can really mess with your productivity levels when you’re sitting at home in front of your computer.

If you find yourself checking Facebook, constantly standing in front of the fridge (#guilty) or diverting your attention to the latest Anthropologie sale (ok, #guiltyagain) then it’s time to look at how to add some structure to your day.

I’ve tried a number of working styles over the years, and the one that works best for me is working in ‘sprints’. If I’m feeling incredibly inspired and I just can’t stop creating, I don’t use this method. However on those days when I need some structure to get me on track, this is a great technique.

To work in a sprint:

  • Sit down at your desk with a task in mind, whether it be writing a blog post, creating your blogger’s media kit, or writing a course module.
  • Set your alarm for your first ‘sprint’ – I usually work in 40 minute slots, though you may want to work in 30 minutes blocks. Find what works best for you.
  •  Eliminate any distractions (such as your phone or email), start your clock and get working. Work solidly during this ‘sprint’ until your alarm goes off.
  • Now it’s time to reset – get up from your desk, make a cup of tea… whatever you need to do for the next 5 minutes before you start the next round.
  • Now it’s time to rinse and repeat – keep working in this mode until your task is complete.

Some more tips to keep you focussed: 

  • I close my inbox when I’m in creation mode, whether it be writing, designing or strategising.
  • During my ‘sprints’ my phone is turned to do-not-disturb mode.
  • I have completely disabled any notification pop-ups on my laptop (most importantly, Facebook).

Do you work from home? If so, what techniques have helped you? Myself and this wonderful community wold love to hear from you!

Kate x

 

 

The Ultimate List of Podcasts for Bloggers & Creative Entrepreneurs

Ever since I went travelling last year, I’ve become somewhat addicted to listening to podcasts. Like most, my obsession started with the beautifully produced Serial (yes, I was a little late to the game), and has grown in leaps and bounds ever since.

Below are just a handful of my favorite podcasts that inspire and educate me daily. Like most, I dip in-and-out of series, however I’d love to keep this list up-to-date and relevant to what you my wonderful readers (you!) are currently immersed in. If I have left something off the list, pop it into the comments below and I’ll add it in.

So, what are the best podcasts for female entrepreneurs wanting to grow their business? Here’s what I love:

Raise Your Hand, Say Yes by Tiffany Han

If you’re a solopreneur or creative, you’ll probably feel like Tiffany and her guests are speaking directly to you. Delivered with wit and a great sense of humor, RYHSY will help you live your best creative life.

The Strategy Hour by Think Creative Collective

Those who follow TCC will know and love how the quirky duo Abagail and Emylee deliver real, tangible solutions to their audience of bloggers, photographers, mompreneurs and designers. Episodes run from 45 minutes to an hour, making them the perfect lunch-break listen.

 

Little Voice, Big Business by Nadia Finer

This helps female entrepreneurs achieve more and make more money whilst working less. Nadia’s strength is in helping talented folks (just like you) push through that glass ceiling and live your best, happy and profitable life.

The Accidental Creative by Todd Henry

Todd and his guests deliver sound advice on how to be a balanced, happy, healthy, successful entrepreneur. The episode Avoiding The Hustle Trap is a must-listen.

Create Something Awesome Today by Roberto Blake

Entrepreneur Reberto helps fellow creatives monetise their passions, embrace digital for growing their business, and reminds us to always create with passion and purpose.

Pursuit with Purpose by Melyssa Griffin 

If you’ve launched your blog in the last 3 years, chances are you’ve come across Melyssa and her fabulous blogging tips. At the height of her business’ success in 2016, Melyssa had lost sight of her purpose, and this podcast is her platform for telling her story of how she reconnected (and you can too!).

The Introvert Entrepreneur by Beth Buelow

Since 2010, coach and speaker Beth Buelow has been sharing stories, advice and inspiration on business, relationships, personal development and a whole lot more.

 

Online Marketing Made Easy by Amy Porterfield

I first discovered Amy on Instagram, and she’s a wealth of knowledge when it comes to leveraging online platforms to grow your business, especially Facebook marketing. She’s also super-fun to follow on Instagram Stories, and her e-newsetters deliver loads of valuable content.

The Lively Show with Jess Lively

Each week, Jess and her guests challenge the ideals of traditional “success” and encourages others to live a life of passion and purpose. At the heart of each episode is a reminder to nurture your relationships and wellbeing, and simplify your life.

Something you want to add? Pop your favorites in the comments below!

The Terms and Conditions Freelance Designers Need to Have In Place

Did you know: my background is in design, web and strategy, and I have worked in digital design agencies as an account manager for quite some time now. Over the years I’ve experienced the client + designer relationship first hand– I’ve seen what works, what doesn’t work, and where frustrations lie. Good news is, almost all of these frustrations and issues are avoidable. They magic key? Great communication.

Read more

Why I Write a Gratitude Journal (and you should too)

As a small business owner, solopreneur, freelancer or digital creative, burning the candle at both ends is something we’re prone to doing on the regular. Yes, we know it’s bad for our health, our relationships and our overall wellbeing, but when there’s a looming deadline, a never-ending to-do list or an inbox full on unread mail looming over your head, it’s hard to just s-t-o-p.

Almost 6 months ago I left my full-time job to pursue my own career as a blogger and freelancer. Just to add some spice to the mix, my hubby and I decided to move overseas, travelling through Spain and Portugal, with a few side trips along the way (because how can one say no to Paris when it’s so close?!?). So, we packed up our house, jumped on a plane and have been on the road ever since.

Throughout my time travelling I’ve been thinking a lot about gratitude: why we need to stop and reflect, and how easy it is to start taking the beautiful moments in life for granted.

Even as I tap away on my computer from our apartment in northern Spain, it’s so easy to take these special moments for granted: the smell of the neighbour’s cooking wafting through the windows, the sun warming my toes, and how incredibly lucky I am to have the opportunity to work from overseas.

It’s time for us busy-beyond-words female entrepreneurs to take pause and add a sprinkling of gratitude to our daily lives. When we’re constantly trying to be more, achieve more, make more money, improve our lives, it’s so easy for stress to take over and for my little friend gratitude to fly out the window.

So today I want you to take on a little challenge with me: write in a gratitude journal every day for 2 whole weeks. You see, writing in a gratitude journal is all about training your brain to reflect on all of the great things you’re achieving in your life and biz right now, see how beautiful life really is right now, and be happier person all round.

BONUS: Download your free Gratitude Journal right here

Some tips to get you started:

  • Set a daily reminder in your calendar. You just need 5 minutes of alone time to jot down your thoughts.
  • There’s no right or wrong thing to write– it could be absolutely anything: the weather, your creativity, sharing a moment with a friend… anything goes, as long as it brings you joy in your life.
  • When I first started writing my journal I focused on the big (and more obvious) stuff such as my hubby, my family, my friends, etc. However as time went on, my focus switched to smaller things: cooking myself a nourishing lunch, the smile form a stranger on the street, and so on.
  • Write as much as you want. If something falls you full of happiness and gratitude, write write write to your hearts content.

After the two weeks is over, I’d love to know how things have changed. Perhaps you make time every day to do something that brings you joy? Do you look for positive moments in every life experience? Has it changed who you spend time with? Or do you feel more content with where you are in life and business?

These are all common outcomes from writing a gratitude journal regularly, and I hope that after the 2 weeks you see a positive change in your life.

Now the question is: will you stick with it?

As always I love to hear from you in the comments, so feel free to drop me a line below.