If you’re new to the blogging space you’ve probably heard of a blogger’s Media Kit, but you may not be sure what exactly it is.
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Think of a blogger’s Media Kit like a resume for you and your site that is distributed to potential advertisers and collaboration parters to introduce you and your platform.
It should include key information about your blog’s mission (your “why”), who your audience is, plus some statistics around your traffic and social media.
Hint: Even if your blog is in its infancy stage start working on your Media Kit straight away. I’ve seen too many bloggers go into a panic when they’re contacted my a brand or PR agency and they don’t have anything prepared. You want your Media Kit to be well-considered and thought out (not rushed and sloppy) so it’s time to get to work. Remember, your Media Kit is going to constantly evolve as your blog (and you) grows so what you create now is most definitely not set in stone.
Getting Down To Business
So what exactly should a blogger’s Media Kit include?
The first section of your Media Kit should include a paragraph about who you are. Keep the tone friendly and personable, giving the reader a sense of your style and personality.
About Your Blog
Here’s where you can talk about your blog, your mission (here’s where your “why?” comes into play), when it was established, and what topics you regularly blog about. Also include information about your blog’s audience (look at your Google Analytics for this) including their sex, age and where they live.
Whilst talking about your blog is the perfect opportunity for you to show the advertiser how their values and direction align with your blog and the potential for a successful partnership. Customise this section specifically to each potential advertiser, referencing any pivotal information that’s is relevant to their promotion (i.e. “my readers are particularly interested in makeup tips, tricks and tutorials”).
It’s in this area that you’re going to provide your prospective client with a snapshot of your blog’s engagement and traffic. Have a look at your Google Analytics and pull out some key statistics about your visitors. Don’t forget to mention your blog’s monthly unique visitors and monthly page views.
Also include the number of social media followers you have on your top accounts, plus any other positive statistics you may have (such as your number of email or RSS subscribers).
How to Get In Touch
Don’t forget to add your best contact details, as well as any relevant social media handles.
Brands are always looking for unique ideas to promote their product or service. Take hold of the wheel and include some ways you can promote the business (i.e. an Instagram post, a website banner ad or a giveaway). Don’t be shy about discussing money and include your prices for each of the options.
I’m a firm believer in including at least one trust indicator on your media kit. This may be in the form of a testimonial from a previous advertiser, logo(s) from past clients, praise from a reader or even a positive statistic about your blog’s growth (for example “visitors are increasing by approximately 1000 per month”).
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